Digital media or online media are used in a field of application that has been created by the internet and still continues to grow. For the advertising world, the dynamic development of the online world, including the fields of e-commerce and online programming, means a partial abandonment of “tried and tested” practices and the emergence of many new online methods for acquiring customers. Internet services move in a global environment. As online technology is subject to rapid development, a conceptual way of thinking is required. In particular, this includes the targeted use of information technology, media technology, media design and media management.
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